Gain insights into key technology strategies to stay ahead. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. We Love These Digital Food Marketing Trends. Serve Them Your Products Via Vlogs, Tutorials Or Ads. To make the most it, create content around: YouTube enjoys a great following among food & beverage customers. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. To incorporate consumer advocacy in food and marketing businesses in 2020: Food & beverage brands stand to gain a lot from eCommerce: However, whether you are looking to sell online or not, digital presence can be a powerful tool to expand your market and support almost every stage of your sales funnel. In fact, increased focus on digitization was identified as a key trend in a recent global survey of 120 food and beverage industry leaders. Try our corporate solution for free! (Source: Brand posts on social media are the meal inspiration source for 19% of users. Food content has generated nearly 41 billion views on YouTube. When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. See Who Else is Coming (Source: Owned channels to distribute culinary tips and campaigns, YouTuber partnerships for endorsements and follower base growth, Ads for greater brand awareness among target demographics, Introduce your product to new audiences and gain a larger following, Educate the audiences on the use of your products, production process and/or brand values, Reinforce your brand identity through behind-the-scenes, endorsements and/or storytelling. Food and beverage forecasting is not a science, and just like in any art form, trends in the foodservice world are constantly shifting to reflect the changing interests and needs of our guests and consumers. However, are middle market food and beverage companies optimally harnessing the full power of digital? 79% Of Consumers Trust Food Blogs. RSM US LLP is a limited liability partnership and the U.S. member firm of RSM International, a global network of independent audit, tax and consulting firms. 92% Of People Trust Their Peers’ Recommendations. Click through the gallery to see them all. More businesses in the food & beverage (F&B) industry are now investing in digital innovations due to the fast-paced evolution of technologies and the changes brought about by the Covid-19 pandemic. (Source: Customers who are referred to by other customers have a 37% higher retention rate. non-influencers) who are active and passionate about your brand. Home Digital Trends Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. 64% Of Consumers Use Google My Business To Find Business Info. (Source: BrightLocal), As much as 97% of review readers also read the account owner’s replies to reviews. Are organizations seeing return on their digital investments and how should they measure these outcomes? Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. Digital transformation is rewriting the consumer products industry. Food and drink businesses are the most mentioned brands on Twitter – with a 32% share of tweets. (Source: Users have cited the 24/7 availability as their number one reason for shopping online. 6. Social Media Loves Food & Beverage Brands. In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. 1. Siemens frequently Technology is influencing strategies for product innovation and specialization and highlights the importance of transparency and traceability in the Food, Drug, and Beverage industry. Summary Of The Top Digital Trends For Your Food & Beverage Businesses. (Source: 79% of users trust blogs for information about food. 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