• Levi Strauss & Co. (/ ˌ l iː v aɪ ˈ s t r aʊ s /) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z /) brand of denim jeans.It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Levis at WalMart Case Study Solution & Analysis. KKCL’s large retail presence sells directly to the consumer, helping to adapt differences toward buyer preferences. Free Essays on Competitors Of Levis . That’s also the glory period when Levis Strauss Co. hit $7.1 billion in revenue in only one year. “[KKCL] products are mainly targeted at younger consumers.”  (The jeans genie, 2016, p.30) Wrangler also targets those 20-35 years of age, though priority should provide  uniform products worldwide. Inspect your jeans and call it a day. Change ), You are commenting using your Twitter account. 2.Wrangler. Fontainebleau, Ithaca, and Geneva. Focus is placed on the current impact of ever-expanding regulation on consumer choice, economic decision-making, pursuits in producing goods/services, and the use efficiency of limited resources. Some of Levi’s major competitors include:– Calvin Klein Gap Jeans VF Corp (Lee, Wrangler) Tommy Hilfiger 3. Competitors Below are the top 4 Levi Strauss & Co (Levi's) competitors: 1.Lee. (2010). Levi's has 10 employees and is ranked 5th among it's top 10 competitors. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Developments in labour standards can also be brought about with free/unrestricted trade. Well-known for universal design, advertising, and quality. The Interpersonal Communication Issues in Ikea. Avg Traffic to Competitors. It caters to men, women and children worldwide. How can we do better? All Rights Reserved. “Chinese consumers placed the highest importance on price, followed by fitting, brand country of origin, quality, and design, whereas Indian consumers placed importance on fitting, brand country of origin, design, price, and quality, in descending order.” (Jin, Yong, & Sang, 2010, p.180) Preferences are useful for each brand’s marketing strategies: Franchised K-Lounges allows KKCL to supply inventory to stores from outright sale, reducing risk from market uncertainty that causes remaining unsold products. 6) True Religion. There is potential opportunity for a less coercive tax structure, free trade, and China’s/India’s untapped rural market for long-term sustainable growth. Levi's jeans was started to produce in 1873 and is called the original and authentic jeans (www.levistrauss.com). “In an effort to overcome this problem […] Levi’s has designed more clothes to appeal to teenagers and young adults, and cut costs to lower prices” (Vrontis & Vronti, 2004, p.392). Toward achieving an ‘AdaptStand’ balance (adaptation versus standardisation), shown in figure one. Generally lower price point and I haven't noticed any big differences from the ones I used to buy at urban outfitters. The Global Innovation Index 2014: The Human Factor in Innovation. Well-known for trademarks, design, advertising, and quality. Designed for the new generation of everyday workers and design denim jeans for those with busy lifestyles. But this is, of course, the place where such stalwarts as Levi’s 501s and 550s live, so he has to be sure to tread carefully. Guys, they're just levis (main line) at a 30-60 dollar price point, there's bound to be A LOT of variation. “KKCL is better placed than most to exploit opportunities [with] the following features: access to manufacturing technologies which have been comparable with that of most global competitors for over a decade.” (The jeans genie, 2016, p.30) KKCL’s TUKA system installation (Tukatech’s development software) helps design new products and streamline production processes, “[…] key to the organization’s ability to innovate; a strong emphasis on integration from design to manufacturing and beyond; and utilizes its five manufacturing plants at different stages of a production process that begins with the sourcing of raw materials and ends with finishing and packaging.” (The jeans genie, 2016, p.30). LS&CO. Levi Strauss: An international marketing investigation. Second printing. Laws touch all aspects of our business, The Levis-Strauss Signature assures latest fashion as well as very high qualitative product like the denim jeans and jackets. Copyright © 2016 Zoë-Marie Beesley. Vrontis, D. & Vronti, P. (2004). (2016). Attacked from all sides by a surge of competitors, Levi’s lost its market share to … Being an American icon in largest market for jeans. Image source: (Vrontis in Vrontis & Vronti, 2004, p.391). Levi's' top 5 competitors are Alanic Clothing, Bryden, Zega Apparel, Elcatex and Gerber. “Price perceptions can vary considerably and it can have disastrous consequences for firms that set prices too low.” (The jeans genie, 2016, p.31) While, competition for the growing middle-class is fierce, comparing sustainable initiatives detracts from the true meaning of discretionary responsibility and community outreach.